Amazon, Apple, Google, and Microsoft Battle for school market

The three major tech companies—along with Amazon, a relatively new player on the scene—go head-to-head in vying for big chunks of school business, most notably in sales of devices and operating systems, and they try to forge their own paths in others. School officials are increasingly demanding “personalization” and customization from tech tools, as opposed to one-size-fits-all products.

school officials today make buying decisions based on a combination of factors, including their perceptions that a product will help boost student achievement and increase student engagement. They also want products that are easy to use. District officials overwhelmingly emphasized the importance of ease-of-use in the survey results.

data-privacy of students’ personal information and profiles building practice are also big issues.

— source marketbrief.edweek.org

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