Activists rebrand Brand Israel conference as ‘Brand Apartheid’

Rebranding Israel, at NYU Brand Israel conference, photo by Jesse Rubin

Students disrupted a Brand Israel conference at New York University, holding a silent protest while former Israeli ambassador Ido Aharoni closed the daylong forum last Friday with a summary of branding techniques applicable to the Jewish state.

With signs reading “Israel’s Brand: Stolen Land” and “Brand Apartheid,” the five NYU undergraduate students shuffled into the conference room and sat close to the front of the room, waiting for keynote speaker Aharoni to begin his closeout of NYU’s Places As Brands Conference before unfurling their signs.

— source bdsmovement.net

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